I went with a friend to Cancun for spring break, and we stayed at this hotel. I think that was the best decision I have ever made. It was great. All of the people that worked there were so friendly and accomodating. We have no complaints, and whenever we go to Cancun, this is the only place that we will stay. It has that "Cheers" feel...by day 2 or 3, everybody knows your name. I heard that all the rest of the hotels in the hotel zone were over priced, you have to pay to have guests, and the service is nowhere near the service we received at Hotel Batab. It is about 10-15 min from the hotel zone, but a cab will take you there for $5 - or the bus for $.30 each. It is well worth it.
Oh, and really good rates.